El Buen Fin sales in Mexico 2015-2022
Sales revenue generated during El Buen Fin, one of the most important annual shopping events in Mexico, showed a rising trend within the period from 2015 to 2020. In 2020, the revenue amounted to almost 239 billion Mexican pesos, nearly 100 percent more than the previous year. In addition, out of the 239 billion Mexican pesos generated in 2019, online shopping accounted for 36 billion. In 2022, the generation of revenue in sales was much less than expected at only 134 billion Mexican pesos.
