Nike's sponsorship value in 2021 was estimated at more than 600 million U.S. dollars, making it the world's most valuable sports sponsor. The second brand on the list was Nike's main competitor, Adidas, with a value for sponsorships of nearly 343 million U.S. dollars. These two brands also had the highest number of promoters in that year.
Leading sports sponsoring brands worldwide in 2021, by sponsorship value
(in million U.S. dollars)
*The sponsorship value was calculated by multiplying the potential value with the promotion quality. Definitions of these terms and further information about the methodology can be found here.
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SportsPro. (October 14, 2021). Leading sports sponsoring brands worldwide in 2021, by sponsorship value (in million U.S. dollars) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1049117/sports-sponsorship-value-main-brands-worldwide/
SportsPro. "Leading sports sponsoring brands worldwide in 2021, by sponsorship value (in million U.S. dollars)." Chart. October 14, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1049117/sports-sponsorship-value-main-brands-worldwide/
SportsPro. (2021). Leading sports sponsoring brands worldwide in 2021, by sponsorship value (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1049117/sports-sponsorship-value-main-brands-worldwide/
SportsPro. "Leading Sports Sponsoring Brands Worldwide in 2021, by Sponsorship Value (in Million U.S. Dollars)." Statista, Statista Inc., 14 Oct 2021, https://www.statista.com/statistics/1049117/sports-sponsorship-value-main-brands-worldwide/
SportsPro, Leading sports sponsoring brands worldwide in 2021, by sponsorship value (in million U.S. dollars) Statista, https://www.statista.com/statistics/1049117/sports-sponsorship-value-main-brands-worldwide/ (last visited December 23, 2024)
Leading sports sponsoring brands worldwide in 2021, by sponsorship value (in million U.S. dollars) [Graph], SportsPro, October 14, 2021. [Online]. Available: https://www.statista.com/statistics/1049117/sports-sponsorship-value-main-brands-worldwide/
