U.S. sales of sports drinks from 2013 to 2018, by brand

In 2018, around five and a half billion U.S. dollars’ worth of Gatorade was sold in the United States, outperforming other sports drink brands, such as Powerade and BodyArmor.

Sports drink market

In the United States, a significant portion of the non-carbonated soft drink market is made up of sports drinks. Based on retail dollar sales, sports drinks accounted for just under a third of this market in 2018. Some of the largest non-aseptic sports drink brands in the country included Gatorade Frost, Powerade Ion4, and G Zero in 2019. With almost 30 percent, Gatorade Perform had by far the largest market share that year.

Other refreshments

The sports drink segment is a relatively small part of the overall non-alcoholic beverage market. In terms of volume sales, 2018’s top liquid refreshment beverage (LRB) in the world was by far bottled water, followed by carbonates. While global bottled water volume sales reached over 70 billion cases that year, the sports drinks segment stood at about two and a half billion.