In the U.S. TV broadcast season 2018/2019, the consumer packaged goods (CPG) sector had the highest upfront spending reaching nearly 3.67 billion U.S. dollars. Financial services came in second, with an upfront ad spend of roughly 2.4 billion dollars.
Upfront TV advertising spending in the United States in 2018/19 season, by category
(in million U.S. dollars)
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Standard Media Index. (June 10, 2019). Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1048831/upfront-tv-ad-spend-category-us/
Standard Media Index. "Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars)." Chart. June 10, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1048831/upfront-tv-ad-spend-category-us/
Standard Media Index. (2019). Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1048831/upfront-tv-ad-spend-category-us/
Standard Media Index. "Upfront Tv Advertising Spending in The United States in 2018/19 Season, by Category (in Million U.S. Dollars)." Statista, Statista Inc., 10 Jun 2019, https://www.statista.com/statistics/1048831/upfront-tv-ad-spend-category-us/
Standard Media Index, Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars) Statista, https://www.statista.com/statistics/1048831/upfront-tv-ad-spend-category-us/ (last visited November 21, 2024)
Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars) [Graph], Standard Media Index, June 10, 2019. [Online]. Available: https://www.statista.com/statistics/1048831/upfront-tv-ad-spend-category-us/
