In the U.S. TV broadcast season 2018/2019, the consumer packaged goods (CPG) sector had the highest upfront spending reaching nearly 3.67 billion U.S. dollars. Financial services came in second, with an upfront ad spend of roughly 2.4 billion dollars.
Upfront TV advertising spending in the United States in 2018/19 season, by category
(in million U.S. dollars)
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Standard Media Index. (June 10, 2019). Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1048831/upfront-tv-ad-spend-category-us/
Standard Media Index. "Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars)." Chart. June 10, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1048831/upfront-tv-ad-spend-category-us/
Standard Media Index. (2019). Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1048831/upfront-tv-ad-spend-category-us/
Standard Media Index. "Upfront Tv Advertising Spending in The United States in 2018/19 Season, by Category (in Million U.S. Dollars)." Statista, Statista Inc., 10 Jun 2019, https://www.statista.com/statistics/1048831/upfront-tv-ad-spend-category-us/
Standard Media Index, Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars) Statista, https://www.statista.com/statistics/1048831/upfront-tv-ad-spend-category-us/ (last visited December 30, 2024)
Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars) [Graph], Standard Media Index, June 10, 2019. [Online]. Available: https://www.statista.com/statistics/1048831/upfront-tv-ad-spend-category-us/
