The internet was the leading advertising medium in Central and Eastern Europe (CEE), forecast to account for over 50 percent of the total expenditure in 2024. To compare, the share of TV advertising reached 35 percent.
Forecast distribution of advertising spending in Central and Eastern Europe (CEE) countries in 2024, by medium
(in million euros)
The figures might not sum to 100 percent due to rounding.
All figures are forecast.
Figures refer to advertising expenditure at current prices. The source included the following countries: Poland, Czechia, Slovakia, Hungary, Romania, Serbia, and Croatia.
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GroupM. (March 15, 2023). Forecast distribution of advertising spending in Central and Eastern Europe (CEE) countries in 2024, by medium (in million euros) [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1048292/ad-spend-share-central-and-eastern-europe/
GroupM. "Forecast distribution of advertising spending in Central and Eastern Europe (CEE) countries in 2024, by medium (in million euros)." Chart. March 15, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1048292/ad-spend-share-central-and-eastern-europe/
GroupM. (2023). Forecast distribution of advertising spending in Central and Eastern Europe (CEE) countries in 2024, by medium (in million euros). Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1048292/ad-spend-share-central-and-eastern-europe/
GroupM. "Forecast Distribution of Advertising Spending in Central and Eastern Europe (Cee) Countries in 2024, by Medium (in Million Euros)." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1048292/ad-spend-share-central-and-eastern-europe/
GroupM, Forecast distribution of advertising spending in Central and Eastern Europe (CEE) countries in 2024, by medium (in million euros) Statista, https://www.statista.com/statistics/1048292/ad-spend-share-central-and-eastern-europe/ (last visited December 31, 2024)
Forecast distribution of advertising spending in Central and Eastern Europe (CEE) countries in 2024, by medium (in million euros) [Graph], GroupM, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1048292/ad-spend-share-central-and-eastern-europe/
