Digital advertising spending in CEE 2023, by country
Czechia is the largest digital advertising market in Central and Eastern Europe (CEE), followed by Poland and Ukraine. In 2023, the total spending on internet advertising in Czechia and Poland reached over 2.2 billion euros and 1.8 billion euros, respectively. In total, the CEE region's digital advertising market was forecast to exceed 14 billion U.S. dollars in 2024.