According to an August 2018 report on mobile device users in the United States, 60 percent of first smartphone app visits to a systems application were less than 10 seconds in length, while 40 percent of social apps had the same app session duration.
First app visits lasting under 10 seconds among smartphone users in the United States as of August 2018, by application type
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
First app visits lasting under 10 seconds among smartphone users in the United States as of August 2018, by application type
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Verto Analytics. (July 29, 2019). First app visits lasting under 10 seconds among smartphone users in the United States as of August 2018, by application type [Graph]. In Statista. Retrieved May 14, 2025, from https://www.statista.com/statistics/1047923/unlocks-landing-on-apps-closed-under-10-seconds-us/
Verto Analytics. "First app visits lasting under 10 seconds among smartphone users in the United States as of August 2018, by application type." Chart. July 29, 2019. Statista. Accessed May 14, 2025. https://www.statista.com/statistics/1047923/unlocks-landing-on-apps-closed-under-10-seconds-us/
Verto Analytics. (2019). First app visits lasting under 10 seconds among smartphone users in the United States as of August 2018, by application type. Statista. Statista Inc.. Accessed: May 14, 2025. https://www.statista.com/statistics/1047923/unlocks-landing-on-apps-closed-under-10-seconds-us/
Verto Analytics. "First App Visits Lasting under 10 Seconds among Smartphone Users in The United States as of August 2018, by Application Type." Statista, Statista Inc., 29 Jul 2019, https://www.statista.com/statistics/1047923/unlocks-landing-on-apps-closed-under-10-seconds-us/
Verto Analytics, First app visits lasting under 10 seconds among smartphone users in the United States as of August 2018, by application type Statista, https://www.statista.com/statistics/1047923/unlocks-landing-on-apps-closed-under-10-seconds-us/ (last visited May 14, 2025)
First app visits lasting under 10 seconds among smartphone users in the United States as of August 2018, by application type [Graph], Verto Analytics, July 29, 2019. [Online]. Available: https://www.statista.com/statistics/1047923/unlocks-landing-on-apps-closed-under-10-seconds-us/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
