In 2024, two brands headquartered in São Paulo, Brazil, recorded the highest Brand Strength Index (BSI) in Latin America: Cosmetics giant Natura with 89 points and insurance company Porto Seguro with 88.2 points. Mexican wireless telecommunications firm Telcel – owned by América Móvil – rounded up the top three with 88.1 points.
Leading Latin American brands in 2024, by Brand Strength Index
The Brand Strength Index is based on brand finance's analysis and reflects three factors: the investment in marketing made by the brand, stakeholders' perception and both of their impact in the financial performance of the company.
Each brand was assigned a Brand Strength Index (BSI), which ranges from 0 to 100.
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Brand Finance (@brand-finance). (October 9, 2024). Leading Latin American brands in 2024, by Brand Strength Index [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1047813/latin-america-leading-brands/
Brand Finance (@brand-finance). "Leading Latin American brands in 2024, by Brand Strength Index." Chart. October 9, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1047813/latin-america-leading-brands/
Brand Finance (@brand-finance). (2024). Leading Latin American brands in 2024, by Brand Strength Index. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1047813/latin-america-leading-brands/
Brand Finance (@brand-finance). "Leading Latin American Brands in 2024, by Brand Strength Index." Statista, Statista Inc., 9 Oct 2024, https://www.statista.com/statistics/1047813/latin-america-leading-brands/
Brand Finance (@brand-finance), Leading Latin American brands in 2024, by Brand Strength Index Statista, https://www.statista.com/statistics/1047813/latin-america-leading-brands/ (last visited December 21, 2024)
Leading Latin American brands in 2024, by Brand Strength Index [Graph], Brand Finance (@brand-finance), October 9, 2024. [Online]. Available: https://www.statista.com/statistics/1047813/latin-america-leading-brands/
