Canada: distribution of social media audiences 2021, by age and gender

Published by
Stacy Jo Dixon,
Mar 29, 2022
As of January 2021, it was found that women in the age group of 25 to 34 years accounted for 13 percent of social media users in Canada, compared to 12.7 percent men in the same age bracket. Female teenagers aged 13 to 17 years only accounted for 1.5 percent of social media audiences in Canada.

Distribution of social media users in Canada as of January 2021, by age group and gender

CharacteristicFemaleMale
13-17 1.5% 1%
18-24 7.3% 6.5%
25-34 13% 12.7%
35-44 10% 9.2%
45-54 8.1% 6.5%
55-64 7.3% 5.4%
65+ 6.9% 4.6%
Showing entries 1 to 7 (7 entries in total)
Created with Highcharts 7.2.2Percentage of users1.5%1.5%7.3%7.3%13%13%10%10%8.1%8.1%7.3%7.3%6.9%6.9%1%1%6.5%6.5%12.7%12.7%9.2%9.2%6.5%6.5%5.4%5.4%4.6%4.6%FemaleMale13-1718-2425-3435-4445-5455-6465+
0%2.5%5%7.5%10%12.5%15%

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Release date

February 2021

Region

Canada

Survey time period

January 2021

Age group

13 years and older

Special properties

based on addressable ad audience

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