In 2023, Pão de Açúcar accounted for approximately 19.3 percent of supermarkets and minimarkets brands' spending on digital advertising in Brazil. Assaí Atacadista followed with 16.3 percent, while Supermercados Guanabara and Prezunic tied for third, each with a 14.4-percent share. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached 38.2 percent in 2023.
Leading advertisers among supermarkets and minimarkets brands in Brazil in 2023, by estimated digital ad spend share
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
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Admetricks. (March 25, 2024). Leading advertisers among supermarkets and minimarkets brands in Brazil in 2023, by estimated digital ad spend share [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1047689/brazil-supermarkets-digital-advertising/
Admetricks. "Leading advertisers among supermarkets and minimarkets brands in Brazil in 2023, by estimated digital ad spend share." Chart. March 25, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1047689/brazil-supermarkets-digital-advertising/
Admetricks. (2024). Leading advertisers among supermarkets and minimarkets brands in Brazil in 2023, by estimated digital ad spend share. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1047689/brazil-supermarkets-digital-advertising/
Admetricks. "Leading Advertisers among Supermarkets and Minimarkets Brands in Brazil in 2023, by Estimated Digital Ad Spend Share." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1047689/brazil-supermarkets-digital-advertising/
Admetricks, Leading advertisers among supermarkets and minimarkets brands in Brazil in 2023, by estimated digital ad spend share Statista, https://www.statista.com/statistics/1047689/brazil-supermarkets-digital-advertising/ (last visited December 21, 2024)
Leading advertisers among supermarkets and minimarkets brands in Brazil in 2023, by estimated digital ad spend share [Graph], Admetricks, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1047689/brazil-supermarkets-digital-advertising/
