According to a survey conducted in South Korea in 2024, around 90 percent of respondents in their thirties stated that they had bought merchandise related to a character within the last year. Though the share of people buying merchandise related to characters tended to decrease with older age groups, merchandising was still popular in all age groups. Characters are very popular in South Korea, and may come from various sources, such as comics, movies, or even companies seeking to sell their brand and establish brand mascots.
Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by age group
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Korea Creative Content Agency. (October 29, 2024). Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by age group [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1047434/south-korea-purchased-a-character-merchandise-by-age-group/
Korea Creative Content Agency. "Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by age group." Chart. October 29, 2024. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1047434/south-korea-purchased-a-character-merchandise-by-age-group/
Korea Creative Content Agency. (2024). Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by age group. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1047434/south-korea-purchased-a-character-merchandise-by-age-group/
Korea Creative Content Agency. "Share of Respondents That Have Purchased Merchandise of a Character within The Previous Year in South Korea as of June 2024, by Age Group." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/statistics/1047434/south-korea-purchased-a-character-merchandise-by-age-group/
Korea Creative Content Agency, Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by age group Statista, https://www.statista.com/statistics/1047434/south-korea-purchased-a-character-merchandise-by-age-group/ (last visited December 27, 2024)
Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by age group [Graph], Korea Creative Content Agency, October 29, 2024. [Online]. Available: https://www.statista.com/statistics/1047434/south-korea-purchased-a-character-merchandise-by-age-group/
