According to a survey conducted in South Korea in 2023, around 77 percent of male respondents stated that they had purchased merchandise related to a character within the previous year. Characters are popular in South Korea, making character merchandising a lucrative business. Though the share of female respondents buying character merchandise was slightly lower, at 75 percent, this is still a large portion of media users. The most preferred characters in South Korea were from the animated TV series Pororo.
Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by gender
Characteristic
Share of respondents
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Korea Creative Content Agency. (September 27, 2023). Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by gender [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/
Korea Creative Content Agency. "Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by gender." Chart. September 27, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/
Korea Creative Content Agency. (2023). Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by gender. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/
Korea Creative Content Agency. "Share of Respondents That Have Purchased Merchandise of a Character within The Previous Year in South Korea as of July 2023, by Gender." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/
Korea Creative Content Agency, Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by gender Statista, https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/ (last visited July 03, 2024)
Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by gender [Graph], Korea Creative Content Agency, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/