According to a survey conducted in South Korea in 2023, around 14 percent of respondents stated that Pororo was among their most preferred characters. Pororo is a penguin character from a 3D animated children's TV show who goes on adventures with his friends. The series began airing in 2003.
Character merchandise and goods
From animal characters such as Pororo the little penguin to human characters like Shin-chan from “Crayon Shin-chan,” leading characters in animated media are by their nature already stylized, making it easier to produce merchandise and goods in their likeness. In a 2022 survey, 86 percent of people answered they had bought character-related goods or merchandise. Such goods were popular among people of all ages, with the lowest purchase rate lying at around 75 percent. Toys such as dolls were the most popular character product purchased in the previous year.
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Korea Creative Content Agency. (September 27, 2023). Most preferred characters in South Korea as of July 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1047289/south-korea-recognizable-characters/
Korea Creative Content Agency. "Most preferred characters in South Korea as of July 2023." Chart. September 27, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1047289/south-korea-recognizable-characters/
Korea Creative Content Agency. (2023). Most preferred characters in South Korea as of July 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1047289/south-korea-recognizable-characters/
Korea Creative Content Agency. "Most Preferred Characters in South Korea as of July 2023." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1047289/south-korea-recognizable-characters/
Korea Creative Content Agency, Most preferred characters in South Korea as of July 2023 Statista, https://www.statista.com/statistics/1047289/south-korea-recognizable-characters/ (last visited August 25, 2024)
Most preferred characters in South Korea as of July 2023 [Graph], Korea Creative Content Agency, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1047289/south-korea-recognizable-characters/