This chart shows the share of advertising expenditure by media type in Western Europe from 2017 to 2021. The figures for 2019, 2020, and 2021 are forecasts. The share of internet advertising spend increased from 40 percent in 2017 to 43 percent in 2018 and, according to these forecasts, will continue to grow.
Share of advertising expenditure in Western Europe from 2017 to 2021*, by media
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Zenithmedia. (March 1, 2019). Share of advertising expenditure in Western Europe from 2017 to 2021*, by media [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1047006/ad-spend-share-western-europe/
Zenithmedia. "Share of advertising expenditure in Western Europe from 2017 to 2021*, by media." Chart. March 1, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1047006/ad-spend-share-western-europe/
Zenithmedia. (2019). Share of advertising expenditure in Western Europe from 2017 to 2021*, by media. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1047006/ad-spend-share-western-europe/
Zenithmedia. "Share of Advertising Expenditure in Western Europe from 2017 to 2021*, by Media." Statista, Statista Inc., 1 Mar 2019, https://www.statista.com/statistics/1047006/ad-spend-share-western-europe/
Zenithmedia, Share of advertising expenditure in Western Europe from 2017 to 2021*, by media Statista, https://www.statista.com/statistics/1047006/ad-spend-share-western-europe/ (last visited December 30, 2024)
Share of advertising expenditure in Western Europe from 2017 to 2021*, by media [Graph], Zenithmedia, March 1, 2019. [Online]. Available: https://www.statista.com/statistics/1047006/ad-spend-share-western-europe/