Main information channels for Korean skincare products among Indian men 2019

Published by A. Minhas, Jun 14, 2022
According to a survey conducted by Rakuten Insight in July 2019, about 41 percent of male respondents from India who use K-beauty products usually got their information on the latest Korean skincare products and trends from online advertisements. This share was lower among surveyed women across the country.

Main information sources on the latest Korean skincare products and trends among male consumers in India in 2019

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Release date

August 2019

Region

India

Survey time period

July 5 to 30, 2019

Number of respondents

176 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question:
Where do you usually get information on the latest Korean Beauty skincare products and trends from?

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