Share of Korean beauty products in skincare routine among Indian men 2019

Published by A. Minhas, Jun 14, 2022
According to a survey conducted by Rakuten Insight in July 2019, about 30 percent of Indian respondents who were men stated that their skincare routine consisted under 25 percent of K-beauty products. About five percent of surveyed men in India said that all their skincare products were from Korean brands.

Share of Korean beauty products in skincare routine among Indian men in 2019

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Release date

August 2019

Region

India

Survey time period

July 5 to 30, 2019

Number of respondents

176 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question:
"How much of your skincare routine consists of Korean beauty products?"

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