Influencing factors for Indians to try Korean skincare products among males 2019

Published by A. Minhas, Jun 14, 2022
According to a survey conducted by Rakuten Insight in July 2019, about 41 percent of men surveyed in India stated that positive recommendations from family and friends would influence them to try a Korean skincare product. Within the survey, the share of Indians who use Korean beauty products was around four percent.

Main factors that would influence male consumers to try Korean beauty skincare products in India as of July 2019

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Release date

August 2019

Region

India

Survey time period

July 5 to 30, 2019

Number of respondents

5,135 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question:
What would influence you to try a Korean beauty skincare product?

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