Main information channels for Korean skincare products among Indian women 2019

Published by A. Minhas, Jun 14, 2022
According to a survey conducted by Rakuten Insight, about 46 percent of female respondents from India who use K-beauty products usually got their information on the latest Korean skincare products and trends from e-commerce websites selling these products. This share was lower among surveyed men across the country.

Main information sources on the latest Korean skincare products and trends among women consumers in India in 2019

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Release date

August 2019

Region

India

Survey time period

July 5 to 30, 2019

Number of respondents

201 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question:
Where do you usually get information on the latest Korean Beauty skincare products and trends from?

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