Based on a March 2019 survey of adult internet users in the United States, a majority of shoppers go directly on their smartphones for information instead of consulting store associates. During the survey period, it was found that 69 percent of respondents stated that they would look for reviews on their smartphones prior to speaking with an employee.
Types of information internet users in the United States are likely to search on their smartphones instead of speaking to a store associate as of March 2019
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Percentage of respondents
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eMarketer. (August 12, 2019). Types of information internet users in the United States are likely to search on their smartphones instead of speaking to a store associate as of March 2019 [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1046672/information-us-internet-users-look-for-on-smartphone-vs-store-associate-2019/
eMarketer. "Types of information internet users in the United States are likely to search on their smartphones instead of speaking to a store associate as of March 2019." Chart. August 12, 2019. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1046672/information-us-internet-users-look-for-on-smartphone-vs-store-associate-2019/
eMarketer. (2019). Types of information internet users in the United States are likely to search on their smartphones instead of speaking to a store associate as of March 2019. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1046672/information-us-internet-users-look-for-on-smartphone-vs-store-associate-2019/
eMarketer. "Types of Information Internet Users in The United States Are Likely to Search on Their Smartphones Instead of Speaking to a Store Associate as of March 2019." Statista, Statista Inc., 12 Aug 2019, https://www.statista.com/statistics/1046672/information-us-internet-users-look-for-on-smartphone-vs-store-associate-2019/
eMarketer, Types of information internet users in the United States are likely to search on their smartphones instead of speaking to a store associate as of March 2019 Statista, https://www.statista.com/statistics/1046672/information-us-internet-users-look-for-on-smartphone-vs-store-associate-2019/ (last visited July 05, 2024)
Types of information internet users in the United States are likely to search on their smartphones instead of speaking to a store associate as of March 2019 [Graph], eMarketer, August 12, 2019. [Online]. Available: https://www.statista.com/statistics/1046672/information-us-internet-users-look-for-on-smartphone-vs-store-associate-2019/