Top car dealer brands in Brazil 2023, by digital ad spend share

Published by
J. G. Navarro,
Mar 22, 2024
In 2022, GWM Motors accounted for around 19 percent of car dealer brands' spending on digital advertising in Brazil. CAOA Chery and D21 Motors followed with shares of 14 and 12 percent, respectively. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached 38.2 percent in 2023.

Leading advertisers among car dealer brands in Brazil in 2023, by estimated digital ad spend share

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Release date

March 2024

Region

Brazil

Survey time period

2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

The date of release is the date of access.

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Statistics on " Digital advertising in Brazil "

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Global & regional overview

7

Brazilian overview

4

Formats, devices, and platforms

8

Advertisers

4

Programmatic

3

Digital retail media

3

Third-party cookie deprecation

3

Digital consumer insights

7

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Digital advertising in Western EuropeDigital advertising in GermanyDigital advertising in the UKDigital advertising in SpainDigital advertising in Italy
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