Customer feedback and recommendation of family and friends had a major role in influencing car purchase decisions in Russia, considering the findings of the survey at hand. Roughly 10 percent more women were influenced by salesmen recommendations than their male counterparts. Car magazine reviews seemed to have a bigger impact on men's decisions.
Type of information sources Russian car owners relied on while choosing a vehicle as of November 2018, by gender*
Characteristic
Men
Women
Feedback of car owers on the internet (online forums)
* The sample population included owners of cars no older than five years that were new at the moment of purchase.
The respondents could choose several options.
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Autostat. (August 28, 2019). Type of information sources Russian car owners relied on while choosing a vehicle as of November 2018, by gender* [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1045898/sources-russians-count-on-during-car-purchase-by-gender/
Autostat. "Type of information sources Russian car owners relied on while choosing a vehicle as of November 2018, by gender*." Chart. August 28, 2019. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1045898/sources-russians-count-on-during-car-purchase-by-gender/
Autostat. (2019). Type of information sources Russian car owners relied on while choosing a vehicle as of November 2018, by gender*. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1045898/sources-russians-count-on-during-car-purchase-by-gender/
Autostat. "Type of Information Sources Russian Car Owners Relied on While Choosing a Vehicle as of November 2018, by Gender*." Statista, Statista Inc., 28 Aug 2019, https://www.statista.com/statistics/1045898/sources-russians-count-on-during-car-purchase-by-gender/
Autostat, Type of information sources Russian car owners relied on while choosing a vehicle as of November 2018, by gender* Statista, https://www.statista.com/statistics/1045898/sources-russians-count-on-during-car-purchase-by-gender/ (last visited December 23, 2024)
Type of information sources Russian car owners relied on while choosing a vehicle as of November 2018, by gender* [Graph], Autostat, August 28, 2019. [Online]. Available: https://www.statista.com/statistics/1045898/sources-russians-count-on-during-car-purchase-by-gender/
