In a late 2018 survey of consumer in the United States, 15 percent of male respondents found controversial ads more appealing than the traditional ones, while the same was true for 10 percent of responding women.
Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by gender
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SurveyMonkey. (November 6, 2018). Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by gender [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1045625/view-on-controversial-ads-appeal-gender-us/
SurveyMonkey. "Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by gender." Chart. November 6, 2018. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1045625/view-on-controversial-ads-appeal-gender-us/
SurveyMonkey. (2018). Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by gender. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1045625/view-on-controversial-ads-appeal-gender-us/
SurveyMonkey. "Share of Consumers Who Find Controversial Advertising More Appealing than Traditional Ads in The United States as of October 2018, by Gender." Statista, Statista Inc., 6 Nov 2018, https://www.statista.com/statistics/1045625/view-on-controversial-ads-appeal-gender-us/
SurveyMonkey, Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by gender Statista, https://www.statista.com/statistics/1045625/view-on-controversial-ads-appeal-gender-us/ (last visited October 02, 2024)
Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by gender [Graph], SurveyMonkey, November 6, 2018. [Online]. Available: https://www.statista.com/statistics/1045625/view-on-controversial-ads-appeal-gender-us/