In a late 2018 survey of consumers in the United States, 16 percent of respondents aged between 18 and 34 years found controversial ads more appealing than traditional ones, whereas 40 percent of them found controversial ads less appealing.
Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by age group
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SurveyMonkey. (November 6, 2018). Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by age group [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1045609/view-on-controversial-ads-appeal-us-age/
SurveyMonkey. "Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by age group." Chart. November 6, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1045609/view-on-controversial-ads-appeal-us-age/
SurveyMonkey. (2018). Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by age group. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1045609/view-on-controversial-ads-appeal-us-age/
SurveyMonkey. "Share of Consumers Who Find Controversial Advertising More Appealing than Traditional Ads in The United States as of October 2018, by Age Group." Statista, Statista Inc., 6 Nov 2018, https://www.statista.com/statistics/1045609/view-on-controversial-ads-appeal-us-age/
SurveyMonkey, Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by age group Statista, https://www.statista.com/statistics/1045609/view-on-controversial-ads-appeal-us-age/ (last visited November 22, 2024)
Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by age group [Graph], SurveyMonkey, November 6, 2018. [Online]. Available: https://www.statista.com/statistics/1045609/view-on-controversial-ads-appeal-us-age/
