In a late 2018 survey of consumers in the United States, 12 percent of respondents said they found controversial ads more appealing than traditional ads, whereas 51 percent of them found controversial ads to be less appealing.
Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018
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SurveyMonkey. (November 6, 2018). Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1045604/view-on-controversial-ads-appeal-us/
SurveyMonkey. "Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018." Chart. November 6, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1045604/view-on-controversial-ads-appeal-us/
SurveyMonkey. (2018). Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1045604/view-on-controversial-ads-appeal-us/
SurveyMonkey. "Share of Consumers Who Find Controversial Advertising More Appealing than Traditional Ads in The United States as of October 2018." Statista, Statista Inc., 6 Nov 2018, https://www.statista.com/statistics/1045604/view-on-controversial-ads-appeal-us/
SurveyMonkey, Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018 Statista, https://www.statista.com/statistics/1045604/view-on-controversial-ads-appeal-us/ (last visited December 22, 2024)
Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018 [Graph], SurveyMonkey, November 6, 2018. [Online]. Available: https://www.statista.com/statistics/1045604/view-on-controversial-ads-appeal-us/
