In a survey of consumers conducted in the United States in the first quarter of 2021, 26 percent of respondents aged between 18 and 24 (Generation Z) found poor customer service to be one of the leading reasons for losing trust in a brand; the same was true for 40 percent of consumer older than 55 years.
Reasons why consumers would lose trust in brands in the United States as of 1st quarter 2021, by age group
Reason
Boomers (55+)
Gen X (35-54)
Millennials (25-34)
Gen Z (18-24)
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Bluecore. (May 5, 2021). Reasons why consumers would lose trust in brands in the United States as of 1st quarter 2021, by age group [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1045584/reasons-to-lose-trust-in-brands-us-age/
Bluecore. "Reasons why consumers would lose trust in brands in the United States as of 1st quarter 2021, by age group." Chart. May 5, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1045584/reasons-to-lose-trust-in-brands-us-age/
Bluecore. (2021). Reasons why consumers would lose trust in brands in the United States as of 1st quarter 2021, by age group. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1045584/reasons-to-lose-trust-in-brands-us-age/
Bluecore. "Reasons Why Consumers Would Lose Trust in Brands in The United States as of 1st Quarter 2021, by Age Group." Statista, Statista Inc., 5 May 2021, https://www.statista.com/statistics/1045584/reasons-to-lose-trust-in-brands-us-age/
Bluecore, Reasons why consumers would lose trust in brands in the United States as of 1st quarter 2021, by age group Statista, https://www.statista.com/statistics/1045584/reasons-to-lose-trust-in-brands-us-age/ (last visited September 01, 2024)
Reasons why consumers would lose trust in brands in the United States as of 1st quarter 2021, by age group [Graph], Bluecore, May 5, 2021. [Online]. Available: https://www.statista.com/statistics/1045584/reasons-to-lose-trust-in-brands-us-age/