Main information channels for Korean skincare products among Indian consumers 2019

Published by A. Minhas, Jun 14, 2022
According to a survey conducted by Rakuten Insight, about 40 percent of respondents from India who use K-beauty products usually got their information on the latest Korean skincare products and trends from e-commerce websites selling them. Within the survey, about four percent of Indians' skincare routine consisted of K-beauty products.

Main information sources on the latest Korean skincare products and trends among consumers in India in 2019

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Release date

August 2019

Region

India

Survey time period

July 5 to 30, 2019

Number of respondents

377 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question:
Where do you usually get information on the latest Korean Beauty skincare products and trends from?

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