Main reasons to use Korean beauty products among consumers India 2019

Published by A. Minhas, Jun 14, 2022
According to a survey conducted by Rakuten Insight, about 37 percent of the respondents from India felt that K-beauty products were more effective and produced better results. About four percent of respondents had all Korean products as part of their skincare routine.

Main reasons to use Korean beauty products over other commercial beauty products among Indian consumers in 2019

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Release date

August 2019

Region

India

Survey time period

July 5 to 30, 2019

Number of respondents

7,663 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question:
Why do you use Korean beauty products over other commercial beauty products? (choose up to three options)

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