Leading reasons for loss of consumer trust in brands in U.S. 2018, by gender

Published by
Julia Faria,
Jan 6, 2023
In a survey of consumers conducted in the United States in October 2018, 80 percent of responding women said that poor customer service experience would be a reason for them to lose trust in a brand, while the same was true for 75 percent of male respondents.

Leading reasons why consumers would lose trust in brands in the United States as of October 2018, by gender

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Release date

November 2018

Region

United States

Survey time period

October 5 to 7, 2018

Number of respondents

1,034 respondents

Age group

18 years and older

Supplementary notes

Question: Which of the following would make you lose trust in a brand? Select all that apply.

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Statistics on " Advertising consumption and perception in the United States "

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Audio

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Environmental, social, and corporate governance (ESG)

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Artificial intelligence (AI)

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