In a survey of consumers conducted in the United States in October 2018, 36 percent of respondents aged between 18 and 34 were influenced by TV advertising to make big purchases, while the same was true for 28 percent of consumers older than 65 years.
Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SurveyMonkey. (November 6, 2018). Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by age group [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1044853/consumers-making-big-purchases-advertising-influence-us-age/
SurveyMonkey. "Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by age group." Chart. November 6, 2018. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1044853/consumers-making-big-purchases-advertising-influence-us-age/
SurveyMonkey. (2018). Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by age group. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1044853/consumers-making-big-purchases-advertising-influence-us-age/
SurveyMonkey. "Share of Consumers Who Made Big Purchases Influenced by Advertising Seen in Selected Media in The United States as of October 2018, by Age Group." Statista, Statista Inc., 6 Nov 2018, https://www.statista.com/statistics/1044853/consumers-making-big-purchases-advertising-influence-us-age/
SurveyMonkey, Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by age group Statista, https://www.statista.com/statistics/1044853/consumers-making-big-purchases-advertising-influence-us-age/ (last visited December 03, 2024)
Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by age group [Graph], SurveyMonkey, November 6, 2018. [Online]. Available: https://www.statista.com/statistics/1044853/consumers-making-big-purchases-advertising-influence-us-age/
