As of the second quarter of 2018, 39 percent of the male respondents in Sweden reported to be using ad blockers, while the corresponding figure for female respondents was 28 percent. Half of the interviewed men did not use ad blocking software that year.
Share of individuals who used ad blocking software in Sweden in 2018, by gender
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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AudienceProject. (June 13, 2018). Share of individuals who used ad blocking software in Sweden in 2018, by gender [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1044790/ad-blocker-users-in-denmark-by-gender/
AudienceProject. "Share of individuals who used ad blocking software in Sweden in 2018, by gender." Chart. June 13, 2018. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1044790/ad-blocker-users-in-denmark-by-gender/
AudienceProject. (2018). Share of individuals who used ad blocking software in Sweden in 2018, by gender. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1044790/ad-blocker-users-in-denmark-by-gender/
AudienceProject. "Share of Individuals Who Used Ad Blocking Software in Sweden in 2018, by Gender." Statista, Statista Inc., 13 Jun 2018, https://www.statista.com/statistics/1044790/ad-blocker-users-in-denmark-by-gender/
AudienceProject, Share of individuals who used ad blocking software in Sweden in 2018, by gender Statista, https://www.statista.com/statistics/1044790/ad-blocker-users-in-denmark-by-gender/ (last visited December 26, 2024)
Share of individuals who used ad blocking software in Sweden in 2018, by gender [Graph], AudienceProject, June 13, 2018. [Online]. Available: https://www.statista.com/statistics/1044790/ad-blocker-users-in-denmark-by-gender/
