In a survey of consumers conducted in the United States in October 2018, 51 percent of male respondents said they were influenced by TV advertising to make big purchases, while the same was true for 35 percent of responding women.
Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by gender
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SurveyMonkey. (November 6, 2018). Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1044748/consumers-making-big-purchases-advertising-influence-us-gender/
SurveyMonkey. "Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by gender." Chart. November 6, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1044748/consumers-making-big-purchases-advertising-influence-us-gender/
SurveyMonkey. (2018). Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1044748/consumers-making-big-purchases-advertising-influence-us-gender/
SurveyMonkey. "Share of Consumers Who Made Big Purchases Influenced by Advertising Seen in Selected Media in The United States as of October 2018, by Gender." Statista, Statista Inc., 6 Nov 2018, https://www.statista.com/statistics/1044748/consumers-making-big-purchases-advertising-influence-us-gender/
SurveyMonkey, Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by gender Statista, https://www.statista.com/statistics/1044748/consumers-making-big-purchases-advertising-influence-us-gender/ (last visited December 22, 2024)
Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by gender [Graph], SurveyMonkey, November 6, 2018. [Online]. Available: https://www.statista.com/statistics/1044748/consumers-making-big-purchases-advertising-influence-us-gender/
