In a survey of consumers conducted in the United States in October 2018, 33 percent of respondents said they were influenced by television advertising to make big purchases. At the same time, in-app advertising influenced seven percent of consumers to make big purchases.
Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018
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SurveyMonkey. (November 6, 2018). Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1044724/consumers-making-big-purchases-advertising-influence-us/
SurveyMonkey. "Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018." Chart. November 6, 2018. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1044724/consumers-making-big-purchases-advertising-influence-us/
SurveyMonkey. (2018). Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1044724/consumers-making-big-purchases-advertising-influence-us/
SurveyMonkey. "Share of Consumers Who Made Big Purchases Influenced by Advertising Seen in Selected Media in The United States as of October 2018." Statista, Statista Inc., 6 Nov 2018, https://www.statista.com/statistics/1044724/consumers-making-big-purchases-advertising-influence-us/
SurveyMonkey, Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018 Statista, https://www.statista.com/statistics/1044724/consumers-making-big-purchases-advertising-influence-us/ (last visited October 02, 2024)
Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018 [Graph], SurveyMonkey, November 6, 2018. [Online]. Available: https://www.statista.com/statistics/1044724/consumers-making-big-purchases-advertising-influence-us/