In a survey conducted in 2018 among global marketers, 55 percent of event marketers considered activity on social media to be the most important metric for measuring their promotional efforts. The same was true for 22 percent of brand marketers..
Most important metrics when measuring marketing efforts according to event and brand marketers worldwide as of November 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Freeman. (November 8, 2018). Most important metrics when measuring marketing efforts according to event and brand marketers worldwide as of November 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1044630/important-metrics-marketing-event-brand-marketers-worldwide/
Freeman. "Most important metrics when measuring marketing efforts according to event and brand marketers worldwide as of November 2018." Chart. November 8, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1044630/important-metrics-marketing-event-brand-marketers-worldwide/
Freeman. (2018). Most important metrics when measuring marketing efforts according to event and brand marketers worldwide as of November 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1044630/important-metrics-marketing-event-brand-marketers-worldwide/
Freeman. "Most Important Metrics When Measuring Marketing Efforts According to Event and Brand Marketers Worldwide as of November 2018." Statista, Statista Inc., 8 Nov 2018, https://www.statista.com/statistics/1044630/important-metrics-marketing-event-brand-marketers-worldwide/
Freeman, Most important metrics when measuring marketing efforts according to event and brand marketers worldwide as of November 2018 Statista, https://www.statista.com/statistics/1044630/important-metrics-marketing-event-brand-marketers-worldwide/ (last visited December 21, 2024)
Most important metrics when measuring marketing efforts according to event and brand marketers worldwide as of November 2018 [Graph], Freeman, November 8, 2018. [Online]. Available: https://www.statista.com/statistics/1044630/important-metrics-marketing-event-brand-marketers-worldwide/
