Many sports fans look to athletes as role models both for what they achieve in the sporting arena and what they stand for as prominent members of society. In the social media age, the biggest sports stars have a huge platform to promote both the brands they are affiliated with and important messages regarding society and social justice. Estimates suggest that athletes using their social media platform to support social causes generated an around 314 million U.S. dollars in media value in 2020, a figure that is predicted to rise to 1.2 billion U.S. dollars by 2023.
Media value of athlete advocacy posts on social media worldwide from 2019 to 2023
(in million U.S. dollars)
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SportsPro. (February 16, 2021). Media value of athlete advocacy posts on social media worldwide from 2019 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1044608/media-value-athlete-advocacy/
SportsPro. "Media value of athlete advocacy posts on social media worldwide from 2019 to 2023 (in million U.S. dollars)." Chart. February 16, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1044608/media-value-athlete-advocacy/
SportsPro. (2021). Media value of athlete advocacy posts on social media worldwide from 2019 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1044608/media-value-athlete-advocacy/
SportsPro. "Media Value of Athlete Advocacy Posts on Social Media Worldwide from 2019 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Feb 2021, https://www.statista.com/statistics/1044608/media-value-athlete-advocacy/
SportsPro, Media value of athlete advocacy posts on social media worldwide from 2019 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1044608/media-value-athlete-advocacy/ (last visited December 30, 2024)
Media value of athlete advocacy posts on social media worldwide from 2019 to 2023 (in million U.S. dollars) [Graph], SportsPro, February 16, 2021. [Online]. Available: https://www.statista.com/statistics/1044608/media-value-athlete-advocacy/
