E-retail market penetration rate India 2022, by category

Published by A. Minhas, Feb 13, 2024
The mobile, electronics, and appliances segment had the highest online retail market penetration rate of 30 percent in India in 2022. This was followed by fashion and general merchandise with a penetration rate of ten percent respectively.

Penetration rate of the online retail market across India in 2021, by category

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Release date

October 2022

Region

India

Survey time period

2021

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