Sources of influence when online shopping in Denmark 2019

Published by
L. Yltävä,
Jul 26, 2023
As of 2019, circle of friends or regular acquaintances seemed to have bigger influence on online shoppers in Denmark, compared to social media and blogs. 40 percent of the interviewed Danes reported to be inspired more by their circle of friends or regular acquaintances, while eight percent were more inspired by bloggers and influencers when online shopping.

Sources of influence when online shopping in Denmark in 2019

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Release date

August 2019

Region

Denmark

Survey time period

May 2019

Number of respondents

1,219 respondents

Age group

18 years and older

Special properties

Online shoppers

Method of interview

Online panel

Supplementary notes

Original survey question: "Hvem er den største kilde til inspiration, når du handler - din almindelige omgangskreds eller sociale medier/blogs?"

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