In a survey of consumers in the United States, conducted in November 2018, 34 percent of MiIlennial respondents chose newsletter subscription to keep in touch with a brands, while the same was true for 40 percent of Gen X respondents. Subscription to text messages was the least popular communication channel chosen by either generation.
Share of consumers who use selected methods to communicate with brands in the United States as of November 2018, by generation
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Alliance Data. (February 19, 2019). Share of consumers who use selected methods to communicate with brands in the United States as of November 2018, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1044250/consumer-communication-methods-brands-generation-us/
Alliance Data. "Share of consumers who use selected methods to communicate with brands in the United States as of November 2018, by generation." Chart. February 19, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1044250/consumer-communication-methods-brands-generation-us/
Alliance Data. (2019). Share of consumers who use selected methods to communicate with brands in the United States as of November 2018, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1044250/consumer-communication-methods-brands-generation-us/
Alliance Data. "Share of Consumers Who Use Selected Methods to Communicate with Brands in The United States as of November 2018, by Generation." Statista, Statista Inc., 19 Feb 2019, https://www.statista.com/statistics/1044250/consumer-communication-methods-brands-generation-us/
Alliance Data, Share of consumers who use selected methods to communicate with brands in the United States as of November 2018, by generation Statista, https://www.statista.com/statistics/1044250/consumer-communication-methods-brands-generation-us/ (last visited December 21, 2024)
Share of consumers who use selected methods to communicate with brands in the United States as of November 2018, by generation [Graph], Alliance Data, February 19, 2019. [Online]. Available: https://www.statista.com/statistics/1044250/consumer-communication-methods-brands-generation-us/
