In 2023, experiential marketing spending in the United States increased by approximately 11.4 percent to 52.8 billion U.S. dollars. The business-to-consumer (B2C) segment grew by almost 10.8 percent to 39.46 billion dollars or about three-quarters of the total in 2023. Meanwhile, business-to-business (B2B) experiential marketing spending in the U.S. rose by 13.4 percent to 13.34 billion dollars that year. Global experiential marketing revenues exceeded an estimated 128 billion dollars in 2024.
Experiential marketing spending in the United States in 2022 and 2023, by type
(in billion U.S. dollars)
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Experiential marketing spending in the United States in 2022 and 2023, by type
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Statista. (March 18, 2025). Experiential marketing spending in the United States in 2022 and 2023, by type (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/1044230/experiential-marketing-spending-us/
Statista. "Experiential marketing spending in the United States in 2022 and 2023, by type (in billion U.S. dollars)." Chart. March 18, 2025. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/1044230/experiential-marketing-spending-us/
Statista. (2025). Experiential marketing spending in the United States in 2022 and 2023, by type (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/1044230/experiential-marketing-spending-us/
Statista. "Experiential Marketing Spending in The United States in 2022 and 2023, by Type (in Billion U.S. Dollars)." Statista, Statista Inc., 18 Mar 2025, https://www.statista.com/statistics/1044230/experiential-marketing-spending-us/
Statista, Experiential marketing spending in the United States in 2022 and 2023, by type (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1044230/experiential-marketing-spending-us/ (last visited April 29, 2025)
Experiential marketing spending in the United States in 2022 and 2023, by type (in billion U.S. dollars) [Graph], Statista, March 18, 2025. [Online]. Available: https://www.statista.com/statistics/1044230/experiential-marketing-spending-us/
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