According to a survey conducted by Attest in 2019, millennials in the United Kingdom (UK) are more likely than members of any other generation to own an eReader, with 38.4 percent of millennial respondents claiming to own such a device.
eBooks in the United Kingdom
The UK is a lucrative market for eBook publishers, with eBook revenues per capita significantly higher than that in many similar markets. eBook sales generated 11.15 euros per person in 2017, compared with 5.74 euros in Canada, and 5.11 euros in Germany. Ten percent of UK respondents to a survey conducted in 2017, reported accessing eBooks or audiobooks through illegal channels.
ePublishing global market outlook
Statista’s Digital Market Outlook forecasts an increase in the average revenue per user (ARPU) derived from the ePublishing, ePapers and eMagazines sectors. When it comes to eBooks, however, the Digital Market Outlook indicates a slight ARPU reduction, from 12.74 U.S. dollars per user in 2019, to 12.13 U.S. dollars per person by 2023.
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Attest. (April 30, 2019). Share of respondents who own a eReader/Kindle computing device in the United Kingdom (UK) in 2019, by generation [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1044027/uk-ereader-kindle-ownership/
Attest. "Share of respondents who own a eReader/Kindle computing device in the United Kingdom (UK) in 2019, by generation." Chart. April 30, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1044027/uk-ereader-kindle-ownership/
Attest. (2019). Share of respondents who own a eReader/Kindle computing device in the United Kingdom (UK) in 2019, by generation. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1044027/uk-ereader-kindle-ownership/
Attest. "Share of Respondents Who Own a Ereader/Kindle Computing Device in The United Kingdom (Uk) in 2019, by Generation." Statista, Statista Inc., 30 Apr 2019, https://www.statista.com/statistics/1044027/uk-ereader-kindle-ownership/
Attest, Share of respondents who own a eReader/Kindle computing device in the United Kingdom (UK) in 2019, by generation Statista, https://www.statista.com/statistics/1044027/uk-ereader-kindle-ownership/ (last visited July 27, 2024)
Share of respondents who own a eReader/Kindle computing device in the United Kingdom (UK) in 2019, by generation [Graph], Attest, April 30, 2019. [Online]. Available: https://www.statista.com/statistics/1044027/uk-ereader-kindle-ownership/