Leading digital ad software providers worldwide 2017, by revenue

Published by
Julia Faria,
Jan 6, 2023
In 2017, personalized behavioral remarketing company Criteo ranked first among popular advertising software providers, generating 941.1 million U.S. dollars in revenue. It was followed closely by Google, with revenue of 832 million dollars. The total software advertising market reached 12.7 billion U.S. dollars in revenue that year.

Leading digital advertising software providers worldwide in 2017, by revenue (in million U.S. dollars)

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Release date

September 2018

Region

Worldwide

Survey time period

2017

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