Responsiveness to smartphone ads in the U.S. 2018, by generation and situation

Published by Statista Research Department, Jan 10, 2023
In a survey conducted in November 2018 among U.S internet users, 73 percent of Millennial respondents indicated being the most responsive to smartphone ads while in bed, before sleeping. On the other hand, 53 percent of Baby Boomers were the most responsive to ads while watching TV at home.

Leading situations when internet users are most responsive to smartphone ads in the United States as of November 2018, by generation

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Release date

August 2019

Region

United States

Survey time period

November 2018

Age group

18-74 years

Method of interview

Online survey

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Statistics on " Advertising consumption and perception in the United States "

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Other statistics that may interest you Advertising consumption and perception in the United States

Overview

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Digital overview

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Video

7

Audio

5

Brand safety

3

Environmental, social, and corporate governance (ESG)

8

Logos

4

Artificial intelligence (AI)

5

Further related statistics

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