In a survey conducted in November 2018 among U.S internet users, 73 percent of Millennial respondents indicated being the most responsive to smartphone ads while in bed, before sleeping. On the other hand, 53 percent of Baby Boomers were the most responsive to ads while watching TV at home.
Leading situations when internet users are most responsive to smartphone ads in the United States as of November 2018, by generation
Characteristic
Gen Z (18-23)
Millennials (22-38)
Gen X (39-53)
Baby Boomers (54-74)
Total
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (August 12, 2019). Leading situations when internet users are most responsive to smartphone ads in the United States as of November 2018, by generation [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1043582/us-responsiveness-to-smartphone-ads/
eMarketer. "Leading situations when internet users are most responsive to smartphone ads in the United States as of November 2018, by generation ." Chart. August 12, 2019. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1043582/us-responsiveness-to-smartphone-ads/
eMarketer. (2019). Leading situations when internet users are most responsive to smartphone ads in the United States as of November 2018, by generation . Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1043582/us-responsiveness-to-smartphone-ads/
eMarketer. "Leading Situations When Internet Users Are Most Responsive to Smartphone Ads in The United States as of November 2018, by Generation ." Statista, Statista Inc., 12 Aug 2019, https://www.statista.com/statistics/1043582/us-responsiveness-to-smartphone-ads/
eMarketer, Leading situations when internet users are most responsive to smartphone ads in the United States as of November 2018, by generation Statista, https://www.statista.com/statistics/1043582/us-responsiveness-to-smartphone-ads/ (last visited July 16, 2024)
Leading situations when internet users are most responsive to smartphone ads in the United States as of November 2018, by generation [Graph], eMarketer, August 12, 2019. [Online]. Available: https://www.statista.com/statistics/1043582/us-responsiveness-to-smartphone-ads/