In 2018, 73 percent of Gen Z consumers stated that they were most influenced to purchase a product by the price/value of the product. 51 percent of respondents were influenced to purchase the product because of its quality.
Factors influencing Gen Z consumers' purchases in the United States as of 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ICSC. (September 19, 2018). Factors influencing Gen Z consumers' purchases in the United States as of 2018 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1043577/influencing-factors-on-gen-z-purchases-us/
ICSC. "Factors influencing Gen Z consumers' purchases in the United States as of 2018." Chart. September 19, 2018. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1043577/influencing-factors-on-gen-z-purchases-us/
ICSC. (2018). Factors influencing Gen Z consumers' purchases in the United States as of 2018. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1043577/influencing-factors-on-gen-z-purchases-us/
ICSC. "Factors Influencing Gen Z Consumers' Purchases in The United States as of 2018." Statista, Statista Inc., 19 Sep 2018, https://www.statista.com/statistics/1043577/influencing-factors-on-gen-z-purchases-us/
ICSC, Factors influencing Gen Z consumers' purchases in the United States as of 2018 Statista, https://www.statista.com/statistics/1043577/influencing-factors-on-gen-z-purchases-us/ (last visited December 30, 2024)
Factors influencing Gen Z consumers' purchases in the United States as of 2018 [Graph], ICSC, September 19, 2018. [Online]. Available: https://www.statista.com/statistics/1043577/influencing-factors-on-gen-z-purchases-us/
