In a November 2017 survey of global advertisers, 73 percent of respondents said they used personal data such as user age and gender for digital advertising purposes, while 66 percent of global advertisers used interest-based data for the same reason.
Types of demographic data used for digital advertising according to advertisers worldwide as of November 2017
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Salesforce Research. (January 18, 2018). Types of demographic data used for digital advertising according to advertisers worldwide as of November 2017 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1043534/demographic-data-types-digital-advertising-worldwide/
Salesforce Research. "Types of demographic data used for digital advertising according to advertisers worldwide as of November 2017 ." Chart. January 18, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1043534/demographic-data-types-digital-advertising-worldwide/
Salesforce Research. (2018). Types of demographic data used for digital advertising according to advertisers worldwide as of November 2017 . Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1043534/demographic-data-types-digital-advertising-worldwide/
Salesforce Research. "Types of Demographic Data Used for Digital Advertising According to Advertisers Worldwide as of November 2017 ." Statista, Statista Inc., 18 Jan 2018, https://www.statista.com/statistics/1043534/demographic-data-types-digital-advertising-worldwide/
Salesforce Research, Types of demographic data used for digital advertising according to advertisers worldwide as of November 2017 Statista, https://www.statista.com/statistics/1043534/demographic-data-types-digital-advertising-worldwide/ (last visited November 22, 2024)
Types of demographic data used for digital advertising according to advertisers worldwide as of November 2017 [Graph], Salesforce Research, January 18, 2018. [Online]. Available: https://www.statista.com/statistics/1043534/demographic-data-types-digital-advertising-worldwide/
