In a November 2017 survey of global advertisers, 73 percent of respondents said they used personal data such as user age and gender for digital advertising purposes, while 66 percent of global advertisers used interest-based data for the same reason.
Types of demographic data used for digital advertising according to advertisers worldwide as of November 2017
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Salesforce Research. (January 18, 2018). Types of demographic data used for digital advertising according to advertisers worldwide as of November 2017 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1043534/demographic-data-types-digital-advertising-worldwide/
Salesforce Research. "Types of demographic data used for digital advertising according to advertisers worldwide as of November 2017 ." Chart. January 18, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1043534/demographic-data-types-digital-advertising-worldwide/
Salesforce Research. (2018). Types of demographic data used for digital advertising according to advertisers worldwide as of November 2017 . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1043534/demographic-data-types-digital-advertising-worldwide/
Salesforce Research. "Types of Demographic Data Used for Digital Advertising According to Advertisers Worldwide as of November 2017 ." Statista, Statista Inc., 18 Jan 2018, https://www.statista.com/statistics/1043534/demographic-data-types-digital-advertising-worldwide/
Salesforce Research, Types of demographic data used for digital advertising according to advertisers worldwide as of November 2017 Statista, https://www.statista.com/statistics/1043534/demographic-data-types-digital-advertising-worldwide/ (last visited July 22, 2024)
Types of demographic data used for digital advertising according to advertisers worldwide as of November 2017 [Graph], Salesforce Research, January 18, 2018. [Online]. Available: https://www.statista.com/statistics/1043534/demographic-data-types-digital-advertising-worldwide/