In a survey of global advertisers conducted in late 2017, 71 percent of respondents said they used first-party anonymous data such as cookies from the user's content for digital advertising purposes, while 52 percent of global advertisers used third-party data for the same reason.
Types of online data used for digital advertising according to advertisers worldwide as of November 2017
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Salesforce Research. (January 18, 2018). Types of online data used for digital advertising according to advertisers worldwide as of November 2017 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1043511/online-data-types-digital-advertising-worldwide/
Salesforce Research. "Types of online data used for digital advertising according to advertisers worldwide as of November 2017 ." Chart. January 18, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1043511/online-data-types-digital-advertising-worldwide/
Salesforce Research. (2018). Types of online data used for digital advertising according to advertisers worldwide as of November 2017 . Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1043511/online-data-types-digital-advertising-worldwide/
Salesforce Research. "Types of Online Data Used for Digital Advertising According to Advertisers Worldwide as of November 2017 ." Statista, Statista Inc., 18 Jan 2018, https://www.statista.com/statistics/1043511/online-data-types-digital-advertising-worldwide/
Salesforce Research, Types of online data used for digital advertising according to advertisers worldwide as of November 2017 Statista, https://www.statista.com/statistics/1043511/online-data-types-digital-advertising-worldwide/ (last visited November 22, 2024)
Types of online data used for digital advertising according to advertisers worldwide as of November 2017 [Graph], Salesforce Research, January 18, 2018. [Online]. Available: https://www.statista.com/statistics/1043511/online-data-types-digital-advertising-worldwide/
