In a survey conducted in November 2017, 94 percent of global advertising professionals said they used CRM-based data such as e-mail addresses and phone numbers for digital advertising purposes.
Types of data used for digital advertising according to advertisers worldwide as of November 2017
Characteristic
Share of respondents
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Salesforce Research. (January 18, 2018). Types of data used for digital advertising according to advertisers worldwide as of November 2017 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1043469/data-types-digital-advertising-by-advertisers-worldwide/
Salesforce Research. "Types of data used for digital advertising according to advertisers worldwide as of November 2017 ." Chart. January 18, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1043469/data-types-digital-advertising-by-advertisers-worldwide/
Salesforce Research. (2018). Types of data used for digital advertising according to advertisers worldwide as of November 2017 . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1043469/data-types-digital-advertising-by-advertisers-worldwide/
Salesforce Research. "Types of Data Used for Digital Advertising According to Advertisers Worldwide as of November 2017 ." Statista, Statista Inc., 18 Jan 2018, https://www.statista.com/statistics/1043469/data-types-digital-advertising-by-advertisers-worldwide/
Salesforce Research, Types of data used for digital advertising according to advertisers worldwide as of November 2017 Statista, https://www.statista.com/statistics/1043469/data-types-digital-advertising-by-advertisers-worldwide/ (last visited July 22, 2024)
Types of data used for digital advertising according to advertisers worldwide as of November 2017 [Graph], Salesforce Research, January 18, 2018. [Online]. Available: https://www.statista.com/statistics/1043469/data-types-digital-advertising-by-advertisers-worldwide/