In the United Kingdom (UK), forecasts are showing an increase in the digital advertising market share for programmatic spend and mobile in 2019 and 2020. Online video will also see an increase from 19 percent in 2018 to just over 24 percent in 2020.
Advertising market share forecasts in the United Kingdom (UK) for 2019 and 2020, by digital media type
The source adds the following information: "The forecast and insights published in this report were compiled from around the Dentsu Aegis Network and are based on our local market expertise. The figures were then consolidated and where relevant adjusted centrally in light of global macro-economic drivers"
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Dentsu Aegis Network. (February 1, 2019). Advertising market share forecasts in the United Kingdom (UK) for 2019 and 2020, by digital media type [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1043458/digital-media-ad-share-forecasts-united-kingdom-uk/
Dentsu Aegis Network. "Advertising market share forecasts in the United Kingdom (UK) for 2019 and 2020, by digital media type." Chart. February 1, 2019. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1043458/digital-media-ad-share-forecasts-united-kingdom-uk/
Dentsu Aegis Network. (2019). Advertising market share forecasts in the United Kingdom (UK) for 2019 and 2020, by digital media type. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1043458/digital-media-ad-share-forecasts-united-kingdom-uk/
Dentsu Aegis Network. "Advertising Market Share Forecasts in The United Kingdom (Uk) for 2019 and 2020, by Digital Media Type." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1043458/digital-media-ad-share-forecasts-united-kingdom-uk/
Dentsu Aegis Network, Advertising market share forecasts in the United Kingdom (UK) for 2019 and 2020, by digital media type Statista, https://www.statista.com/statistics/1043458/digital-media-ad-share-forecasts-united-kingdom-uk/ (last visited October 02, 2024)
Advertising market share forecasts in the United Kingdom (UK) for 2019 and 2020, by digital media type [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1043458/digital-media-ad-share-forecasts-united-kingdom-uk/