In a survey conducted in 2017, 56 percent of advertisers in North America chose to allocate their Facebook and Instagram advertising activities to their company employees, while 12 percent of respondents preferred outsourcing this responsibility to an outside agency.
Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017
Characteristic
Employees of our company
An outside agency
Mix of company and outside agencies
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Salesforce Research. (January 18, 2018). Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/
Salesforce Research. "Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017." Chart. January 18, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/
Salesforce Research. (2018). Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/
Salesforce Research. "Share of In-house Vs. Outsourced Responsibility for Digital Advertising Channels According to Advertisers in North America as of November 2017." Statista, Statista Inc., 18 Jan 2018, https://www.statista.com/statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/
Salesforce Research, Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017 Statista, https://www.statista.com/statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/ (last visited July 22, 2024)
Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017 [Graph], Salesforce Research, January 18, 2018. [Online]. Available: https://www.statista.com/statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/