Forecasts are showing that the market share for digital advertising in the United Kingdom (UK) from 2018 to 2020 will continue to grow, reaching two thirds of the market share in 2020. Television will, according to these forecasts, see a decline in its advertising market share in 2019 and 2020.
Advertising market share forecasts in the United Kingdom (UK) from 2017 to 2020, by media type
The source adds the following information: "The forecast and insights published in this report were compiled from around the Dentsu Aegis Network and are based on our local market expertise. The figures were then consolidated and where relevant adjusted centrally in light of global macro-economic drivers."
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Dentsu Aegis Network. (February 1, 2019). Advertising market share forecasts in the United Kingdom (UK) from 2017 to 2020, by media type [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1043422/advertising-market-share-forecasts-united-kingdom-uk/
Dentsu Aegis Network. "Advertising market share forecasts in the United Kingdom (UK) from 2017 to 2020, by media type." Chart. February 1, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1043422/advertising-market-share-forecasts-united-kingdom-uk/
Dentsu Aegis Network. (2019). Advertising market share forecasts in the United Kingdom (UK) from 2017 to 2020, by media type. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1043422/advertising-market-share-forecasts-united-kingdom-uk/
Dentsu Aegis Network. "Advertising Market Share Forecasts in The United Kingdom (Uk) from 2017 to 2020, by Media Type." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1043422/advertising-market-share-forecasts-united-kingdom-uk/
Dentsu Aegis Network, Advertising market share forecasts in the United Kingdom (UK) from 2017 to 2020, by media type Statista, https://www.statista.com/statistics/1043422/advertising-market-share-forecasts-united-kingdom-uk/ (last visited December 21, 2024)
Advertising market share forecasts in the United Kingdom (UK) from 2017 to 2020, by media type [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1043422/advertising-market-share-forecasts-united-kingdom-uk/