In 2018, out-of-home (OOH) advertising made up 9.3 percent of total advertising spend in Malaysia. The share of OOH advertising was forecasted to decrease slightly in 2019 and 2020. OOH ad spend has been impacted by the significant and continued growth in digital advertising expenditure.
Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu Aegis Network. (February 1, 2019). Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/
Dentsu Aegis Network. "Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/
Dentsu Aegis Network. (2019). Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/
Dentsu Aegis Network. "Out-of-home Advertising Expenditure as Share of Total Advertising Expenditure in Malaysia in 2018, with a Forecast for 2019 and 2020." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/
Dentsu Aegis Network, Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 Statista, https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/ (last visited December 21, 2024)
Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/
