Magazine advertising made up 1.8 percent of total advertising spend in Malaysia in 2018. This was predicted to decrease to 1.7 percent of total ad spend in 2020. Magazine ad spend has been impacted by the significant and continued growth in digital advertising expenditure.
Magazine advertising expenditure as a share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020
Characteristic
Share of total advertising expenditure
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Dentsu Aegis Network. (February 1, 2019). Magazine advertising expenditure as a share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1043233/malaysia-magazines-advertising-spending-share/
Dentsu Aegis Network. "Magazine advertising expenditure as a share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1043233/malaysia-magazines-advertising-spending-share/
Dentsu Aegis Network. (2019). Magazine advertising expenditure as a share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1043233/malaysia-magazines-advertising-spending-share/
Dentsu Aegis Network. "Magazine Advertising Expenditure as a Share of Total Advertising Expenditure in Malaysia in 2018, with a Forecast for 2019 and 2020." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1043233/malaysia-magazines-advertising-spending-share/
Dentsu Aegis Network, Magazine advertising expenditure as a share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 Statista, https://www.statista.com/statistics/1043233/malaysia-magazines-advertising-spending-share/ (last visited July 03, 2024)
Magazine advertising expenditure as a share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1043233/malaysia-magazines-advertising-spending-share/